Wangeci has just discovered how to grow a “Mega Rose Flower” from grafting three totally unrelated plants. Discuss the process of ensuring her new discovery remains unpirated, stating the institutions in your country she has to work with.

Process of ensuring her new discovery remains unpirated and the institutions to work with in Kenya.   The steps for registration of copyright are as follows: Access the online copyright registration portal via KECOBO website i.e. www.copyright.go.ke then select ‘e-copyright Registration’ Read More …

“The nature of strategic management differs according to the type of organizations.” Discuss this statement with respect to the following types of organizations: (a) Public sector organizations. (10 marks) (b) Non-profit organizations. (10 marks)

Although the elements of strategic management are broadly the same irrespective of the type of organization or its context, the range and nature of strategic issues does to some extent differ according to the organization type and its context. In Read More …

A well established organisation wishes to carry out an analysis of its strengths, weaknesses, opportunities and threats (SWOT).The task has been assigned to you. Explain the procedure you would follow in carrying out the task. (10 marks)

SWOT ANALYSIS The overall evaluation of a company’s strengths, weaknesses, opportunities, and threats is called SWOT Analysis. External environmental analysis (opportunity and threat analysis) In general, a business unit has to monitor key macro environment forces (demographic-economic, technological, political-legal, and Read More …