Download Entrepreneurship and Communication PDF notes
Click here to Purchase Entrepreneurship and Communication notes
PAPER NO.3 ENTREPRENEURSHIP AND COMMUNICATION GENERAL OBJECTIVE

This paper intends to equip the candidate with knowledge, skills and attitudes that will enable him/her to apply entrepreneurship knowledge in business and other environments.

LEARNING OUTCOMES

A candidate who passes this paper should be able to:

• Identify viable business opportunities
• Prepare a business plan
• Demonstrate entrepreneurial orientation skills
• Communicate effectively in a business environment
• Apply entrepreneurial knowledge in response to the emerging business

CONTENT

 

• Entrepreneurial mindset

• Definition of entrepreneurship
• Historical development of entrepreneurship
• Characteristics of entrepreneurs
• Types of entrepreneurs
• Distinction between entrepreneurs and small business owners
• Approaches to entrepreneurship
• Importance of entrepreneurs to development

Entrepreneurship and innovation

• Creativity and innovation
• Corporate entrepreneurship and innovation
• Qualities of entrepreneurial firms
• Social enterprises and sustainability
• Entrepreneurial ethics, responsibility and leadership
• Case study on corporate entrepreneurship

Opportunity identification and development

• Methods of generating ideas
• Sources of innovative ideas
• Qualities of viable business opportunities
• Evaluating business opportunities
• Challenges of starting new ventures
• Why new ventures fail
• Business incubation
• Role of government in promoting entrepreneurship

Creating and starting a new venture

• Approaches to creating new ventures
• Acquiring an established business venture
• Business planning
• Overview of the business plan
• Scope and value of a business plan
• Practical experience in writing of a business plan

Business growth strategies

• Penetration, market and product development strategy
• Public and private placements
• Joint ventures
• Diversification
• Loans and equity financing
• Venture capitalists
• Informal risk capitalists
• Crowd funding and crowding sourcing

Entrepreneurship and technology

• Internet and e-commerce
• The enterprise website
• Impact of globalisation
• Global entrepreneurs
• Business process outsourcing
• Electronic and mobile money transfers
• Business networking

Nature of business communication

• Meaning of communication
• Purposes of business communication
• Internal and external communication
• The communication process
• Methods of communication
• Communication systems and networks
• Principles of effective communication
• Barriers to effective communication

Written communication

• Rules of effective writing
• Business correspondence
• Reports
• Memorandum
• Proposal writing
• Forms and questionnaire design
• Circulars and newsletters
• Notices and advertisements
• Publicity materials
• Press releases
• Graphic communication

Oral and non-verbal communication

• Oral communication in business
• Effective listening
• Interviews
• Non-verbal communication
• Interpersonal relationships
• Presentations skills

Meetings

• Notice
• Agenda
• Role of the chairperson
• Role of the secretary
• Role of participants
• Conduct of meetings
• Minutes of meetings

Information technology and communication

• The internet
• Teleconferencing
• Wireless technologies
• Electronic postal services
• Use of E-mails

Ethics and integrity in business communication

• Concept of ethics and integrity
• Significance of ethical communication
• Factors influencing ethical communication
• Ethical dilemmas in communication
• Guidelines to handle communication ethics dilemmas
• Business ethics in communication

Emerging issues and trends

Click here to Purchase Entrepreneurship and Communication notes