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Communication Skills Past Papers and answers

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  • Describe the basis upon which consumer markets could be segmented, highlighting the reasons
  • Write explanatory notes on the marketing concepts listed below: a) The production concept (4 marks) b) The product concept (4 marks) c) The selling concept (4 marks) d) The marketing concept (4 marks) e) The societal concept (4 marks)
  • Your organization has identified a need in the market, which it seeks to satisfy through new product. a) State and describe the stages in new product development. (12 marks) b) What factors contribute to the success of new product development? (8 marks)
  • Managers charged with putting a company on a growth trajectory can pursue its existing markets (customer sales) or enter new markets and can emphasize its existing products or develop new products. Using Ansoff’s classic product/market matrix, discuss the risks and rewards of the four growth alternatives.
  • Marketing experts around the world have generally agreed that there are a number of clearly identifiable variables that comprise of building blocks of marketing. These variables have been labelled “Marketing Mix” elements. Identify these elements and discuss the concept of product as it relates to each of them.
  • Outline four components of a project charter
  • Analyse four benefits of using the Critical Path Method (CPM) as a control tool in project management
  • What are the benefits of having approved project baseline
  • What problems can result as a result of not having a project baseline
  • What are the different ways in which a project may be terminated
  • Wangeci has just discovered how to grow a “Mega Rose Flower” from grafting three totally unrelated plants. Discuss the process of ensuring her new discovery remains unpirated, stating the institutions in your country she has to work with.
  • “The nature of strategic management differs according to the type of organizations.” Discuss this statement with respect to the following types of organizations: (a) Public sector organizations. (10 marks) (b) Non-profit organizations. (10 marks)
  • Effective allocation of the resources of the organization is essential for strategy implementation. Discuss (10 marks)
  • What criteria can an organization use for allocating resources to different departments? (10 marks)
  • Compare corporate strategies with marketing strategies for an organisation. (10 marks)
  • A well established organisation wishes to carry out an analysis of its strengths, weaknesses, opportunities and threats (SWOT).The task has been assigned to you. Explain the procedure you would follow in carrying out the task. (10 marks)
  • In developing strategic plans for the future, it is important for a company to assess both its current and past performance. Outline and discuss the following approaches in assessing the organizational performance. a) The historical analysis of performance in comparison with the organization’s performance. (6 marks) b) The analysis of industry norms in comparison with the relative performance of organizations in the same industry. (7 marks) c) The analysis of the organization’s performance in comparison with the best performance through benchmarking. (7 marks)
  • a) Clearly distinguish between corporate mission, vision and core values. (10 marks) b) What are the key qualities of a good corporate vision? (10 marks)
  • Describe leadership styles and contexts: using the models of Ashridge, and Blake and Mouton (12 marks)
  • An important part of management understands the role of leadership. Required: (a) Describe Blake and Mouton’s Managerial Grid. (8marks) (b) Discuss the relevance to management of Blake and Mouton’s grid in understanding leadership styles. (12 marks)
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