CONTENT
1 Introduction to communication
– Meaning of communication
– Role of communication in an organisation
– Elements of communication
– The communication process
– Principles of effective communication
– Essential of an effective communication system
– Barriers to effective communication
2. Types of communication
– Formal and informal communication
– Flow of communication in an organisation
– Grapevine communication
– Internal and external communication
– Interpersonal and intrapersonal communication
– Cross-cultural communication
3. Written communication and visual communication
- – Sentence construction and paragraph development
- – Business letters
- – Memorandum
- – Posters and notices
- – Forms and questionnaires
- – Circulars and newsletters
- – Advertisements and publicity materials
- – Documents used in business transactions – letter of enquiry, catalogue, quotation, purchase order, invoice, credit note, debit note, others
- – Job application cover letter, curriculum vitae and resume
- – E-mails
- – Visual communication – graphs/charts/tables/diagrams/pictures
4. Oral communication and non-verbal communication
- – Meaning of oral communication
- – Importance of oral communication
- – Types of oral communication-face to face and telephone conversations
- – Effective listening-The listening process, principles of effective listening, listening techniques, barriers to effective listening
- – Interviews-types, purpose, preparation and conduct of interviews
- – Persuasive communication- meaning, objectives, creating persuasive messages, approaches to persuasion
– Meaning and importance of non-verbal communication
– Forms of non-verbal communication
– Effective use of non-verbal communication
– Barriers to effective non-verbal communication`
5. Writing skills
- – Sentence construction and paragraph development
- – Business letters
- – Memorandum
- – Posters and notices
- – Forms and questionnaires
- – Circulars and newsletters
- – Advertisements and publicity materials
- – Documents used in business transactions – letter of enquiry, catalogue, quotation, purchase order, invoice, credit note, debit note, others
- – C.V and resume
6. Public speaking and presentation
– Effective presentation skills
– Audience analysis
– Selecting and researching the topic
– Preparation and organisation of an effective presentation
– Structure of presentation
– Presentation aids
– Public speeches-structure and delivery of public speeches
– PowerPoint presentations
7. Group and team communication
- – Group communication networks
- – Team communication
- – Communicating in virtual groups and teams-group e-mails, what’s app groups, social media
- – Meetings- types, role of members, preparation, conduct, documents used in meetings
- – Conferences and symposia
8. Report and proposal writing
– Types and purpose of reports
– Structure and content of reports
– Types and uses of proposals
– Structure and content of proposals
– Writing of formal reports and proposals
9. Information technology and communication
– Role and impact of technology in communication
– Communication networks- internet, intranet and extranet
– Teleconferencing and video conferencing
– Webinar
– Wireless technology
10. Ethics in communication
– Role of ethical communication in an organisation
– Principles of ethical communication
– Ethical issues in communication
– Enhancing ethical communication in an organisation
– Factors influencing ethical communication
– Ethical dilemmas in communication
– Handling ethical dilemmas in communication