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Month: May 2019

Financial Management May 2019 Past question Paper and answers

Financial managemet notes and past papers

Download Financial Management May 2019 Past Paper Download Financial Management May 2019 Past paper We are working to provide all the answers to the questions in this past paper. You can contribute in this forum by: posting your suggested answers Read More …

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Company law May 2019 Past question Paper and answers

Company law notes and past papers

Download Company law May 2019 Past Paper Download Company Law May 2019 Past paper We are working to provide all the answers to the questions in this past paper. You can contribute in this forum by: posting your suggested answers Read More …

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Public Finance and Taxation May 2019 Past question Paper and answers

Public Finance and taxation notes and past papers

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Management Accounting May 2019 Past question Paper and answers

Management Acccounting notes and past papers

Download Management Accounting May 2019 Past Paper Download Management and Accounting May 2019 Past paper We are working to provide all the answers to the questions in this past paper. You can contribute in this forum by: posting your suggested Read More …

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Economics May 2019 Past question Paper and answers

Economics notes and past papers

Download Economics May 2019 Past Paper Download Economics May 2019 Past paper We are working to provide all the answers to the questions in this past paper. You can contribute in this forum by: posting your suggested answers and voting Read More …

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Entrepreneurship and Communication May 2019 Past question Paper and answers

Entrepreneurship and communication notes and past papers

Download Entrepreneurship and Communication May 2019 Past Paper Download Entreprenuership and Communication May 2019 Past paper We are working to provide all the answers to the questions in this past paper. You can contribute in this forum posting your Read More …

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Business Law May 2019 Question Paper and Answers

Business law notes and past papers

Download Business Law May 2019 Past Paper Download Business Law May 2019 Past paper We are working to provide all the answers to the questions in this past paper. You can contribute in this forum posting your suggested answers Read More …

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Financial Accounting May 2019 Past question Paper and answers

Financial Accounting notes and past papers

Download Financial Accounting May 2019 Past Paper Download Financial Accounting May 2019 Past paper We are working to provide all the answers to the questions in this past paper. You can contribute in this forum posting your suggested answers Read More …

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How to Answer CASE Study Case Questions on Strategy, Corporate Governance and Ethics

A case study is a scenario in a particular professional context which students are expected to analyse and respond to, guided specific questions posed concerning the situation. In many cases, the scenario or case study involves a number of Read More …

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KASNEB informs the May 2019 candidates that:

KASNEBOfficial   KASNEB informs the May 2019 candidates that:   1. Examinations will commence on Monday, 20 May 2019 and end on Friday, 24 May 2019. 2. Timetables for each booked candidate have been emailed. Posting of timetables was phased Read More …

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  • Describe the basis upon which consumer markets could be segmented, highlighting the reasons
  • Write explanatory notes on the marketing concepts listed below: a) The production concept (4 marks) b) The product concept (4 marks) c) The selling concept (4 marks) d) The marketing concept (4 marks) e) The societal concept (4 marks)
  • Your organization has identified a need in the market, which it seeks to satisfy through new product. a) State and describe the stages in new product development. (12 marks) b) What factors contribute to the success of new product development? (8 marks)
  • Managers charged with putting a company on a growth trajectory can pursue its existing markets (customer sales) or enter new markets and can emphasize its existing products or develop new products. Using Ansoff’s classic product/market matrix, discuss the risks and rewards of the four growth alternatives.
  • Marketing experts around the world have generally agreed that there are a number of clearly identifiable variables that comprise of building blocks of marketing. These variables have been labelled “Marketing Mix” elements. Identify these elements and discuss the concept of product as it relates to each of them.
  • Outline four components of a project charter
  • Analyse four benefits of using the Critical Path Method (CPM) as a control tool in project management
  • What are the benefits of having approved project baseline
  • What problems can result as a result of not having a project baseline
  • What are the different ways in which a project may be terminated
  • Wangeci has just discovered how to grow a “Mega Rose Flower” from grafting three totally unrelated plants. Discuss the process of ensuring her new discovery remains unpirated, stating the institutions in your country she has to work with.
  • “The nature of strategic management differs according to the type of organizations.” Discuss this statement with respect to the following types of organizations: (a) Public sector organizations. (10 marks) (b) Non-profit organizations. (10 marks)
  • Effective allocation of the resources of the organization is essential for strategy implementation. Discuss (10 marks)
  • What criteria can an organization use for allocating resources to different departments? (10 marks)
  • Compare corporate strategies with marketing strategies for an organisation. (10 marks)
  • A well established organisation wishes to carry out an analysis of its strengths, weaknesses, opportunities and threats (SWOT).The task has been assigned to you. Explain the procedure you would follow in carrying out the task. (10 marks)
  • In developing strategic plans for the future, it is important for a company to assess both its current and past performance. Outline and discuss the following approaches in assessing the organizational performance. a) The historical analysis of performance in comparison with the organization’s performance. (6 marks) b) The analysis of industry norms in comparison with the relative performance of organizations in the same industry. (7 marks) c) The analysis of the organization’s performance in comparison with the best performance through benchmarking. (7 marks)
  • a) Clearly distinguish between corporate mission, vision and core values. (10 marks) b) What are the key qualities of a good corporate vision? (10 marks)
  • Describe leadership styles and contexts: using the models of Ashridge, and Blake and Mouton (12 marks)
  • An important part of management understands the role of leadership. Required: (a) Describe Blake and Mouton’s Managerial Grid. (8marks) (b) Discuss the relevance to management of Blake and Mouton’s grid in understanding leadership styles. (12 marks)
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